Monday, April 27, 2009

Keira Knightley's domestic abuse ad banned - point missed completely

The new ad campaign against domestic violence, featuring Keira Knightley has been banned from British TV. Why? Apparently the ad is too violent. The ad ends with Knightley being kicked on the floor, and advertising approval organization Clearcast has classified the scene as too violent to air. The ad will only air on TV if the scenes with Knightley being beaten are removed. Will no one think of the children?!

But seriously, I'm thinking we should file this under irony. The point of the ad was to be violent and shocking. It is designed to terrify people enough to want to take a stand against domestic abuse. By banning the ad, they're keeping domestic violence exactly where it's been for decades: hidden away is someone's kitchen, or bedroom, or car, far away from public eyes or any form of intervention. They're just keeping the pain of this problem as hidden and taboo as it's always been. So, to bypass the idiocy of British censors, I will, once again, post the ad for you to watch:


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